Just imagine building a sales funnel that captures leads on autopilot with forms that are embedded seamlessly on your pages and convert like crazy. Sounds great, right? Well, in June of 2025, GoHighLevel (GHL) turned this from concept into a reality with hands-down their best update: Inline Form Builder.

This update allows you to build and edit forms inline with funnel steps, significantly reducing set up time and enhancing user experience. What does that mean? Higher conversion rates and happier marketers.

Also Read Build High-Converting Landing Pages with GoHighLevel

As a digital marketer who's built countless funnels for clients, I know how cumbersome creating forms can be and how it can slow down progress. GHL's new inline feature changes the game, and I can't wait to share how it works. In this post, we will look at how GHL's Inline Form Builder from June 2025 enhances funnel conversions, look at how workflows differ from before and after, go over some conversion stats, and then do a walk-through setup guide. So, let's unlock the full power of this tool!

Why the Inline Form Builder Matters in 2025

Forms are the foundation of lead generation. Whether you are capturing emails, scheduling appointments, or collecting inquiries, there’s a great chance a simple form can make or break your funnel. In GHL (prior to June 2025), the forms builder has required switching tabs, checking different menus, and managing multiple screens which could be frustrating and consuming. With the new Inline Form Builder, which was added in GHL's June 2025 updates, you can now easily create and edit forms from within the funnel step itself!

Why does this matter?

A 2024 HubSpot study found that streamlined UX in form design can boost conversions by up to 20%. In 2025, with users expecting instant, seamless experiences, GHL’s update is a game-changer for agencies, marketers, and small business owners. It saves time, reduces errors, and creates forms that look native to your funnel pages.

Let’s break down the before-and-after workflow to see the difference.

Before vs. After: How the Inline Form Builder Transforms Workflows

Before June 2025: The Old Way

Building a form in GHL used to feel like a treasure hunt. Here’s how it went:

1. Navigate to the “Sites” tab and select “Forms.”

2. Create a new form, choosing fields like name, email, or custom inputs.

3. Save the form, then switch to the funnel builder.

4. Add a form element to your funnel page via the “+” icon.

5. Select the form from a dropdown menu and adjust its placement.

6. Test the page, often realizing the form didn’t align with your design.

7. Return to the form editor, tweak settings, and repeat.

This back-and-forth was a headache. A client I worked with spent hours adjusting a form’s layout because changes made in the form editor didn’t sync smoothly with the funnel page. It disrupted momentum and led to errors, like mismatched fonts or misaligned fields.

After June 2025: The Inline Way

The Inline Form Builder eliminates the tab-switching chaos. Here’s the new workflow:

1. Open your funnel step in the GHL funnel builder.

2. Click “+” to add a form element, launching a 90% screen modal.

3. Create or edit the form directly in the modal, with real-time previews.

4. Customize fields, styles, and triggers (e.g., pop-up or inline) without leaving the page.

5. Save and see the form instantly integrated into your funnel step.

This streamlined process cuts setup time by at least 50%, per early user feedback on GHL’s community forums. A colleague reported building a lead capture form in under 10 minutes, compared to 30 minutes previously. The inline modal keeps your context, so you’re not bouncing between screens, and the form looks native to your page design.

Conversion Stats: How Inline Forms Boost Results

The Inline Form Builder isn’t just about saving time—it drives real results. Here’s how it supercharges conversions in 2025:

Improved UX: Inline forms blend seamlessly with your funnel, reducing visual disruption. A 2025 Unbounce report noted that native-looking forms increase submissions by 15% compared to clunky pop-ups.

Faster Load Times: Since forms load client-side or asynchronously, pages stay snappy, cutting bounce rates. Google’s 2024 data shows a 1-second delay can reduce conversions by 7%.

Customization Power: The inline builder offers advanced styling options, like custom CSS and theme settings, ensuring brand consistency. A client’s funnel saw a 12% conversion lift after matching form colors to their landing page.

Reduced Friction: With fewer clicks to create and embed forms, you can test and optimize faster. A/B testing forms directly in the funnel step led to a 10% higher opt-in rate for a webinar funnel I built.

Example: A fitness coach used the Inline Form Builder to create a lead magnet form for a “7-Day Workout Plan.” By embedding it inline with a sleek design, their opt-in rate jumped from 18% to 25% in two weeks, adding 200 new leads.

Step-by-Step Guide to Setting Up the Inline Form Builder

Ready to supercharge your funnels? Here’s how to use GHL’s Inline Form Builder in 2025:

Step 1: Access the Funnel Builder

Log into your GHL account and navigate to “Funnels and Websites” > “Funnels.”

Select an existing funnel or create a new one by clicking “+ New Funnel.”

Choose a template or start from scratch.

Step 2: Add a Form Element

Open the funnel step where you want the form (e.g., a lead capture page).

Click the “+” icon in the visual editor to add an element.

Select “Form” from the menu, which opens the Inline Form Builder modal.

Step 3: Create or Edit Your Form

In the modal, choose a template (e.g., “Contact Form”) or start blank.

Drag and drop fields like Name, Email, or Phone from the Form Elements section.

Customize settings:

Style: Adjust fonts, colors, and padding under “Theme Settings.” Set width to 90% for a seamless 

Triggers: Choose inline (form appears natively) or pop-up for specific actions.

 Custom Fields. Add unique inputs like “Business Name” for targeted data.

Step 4: Integrate and Automate

Click “Integrate Form” to set triggers, like sending leads to a webhook or workflow.

Map fields to GHL’s Contacts tab for automatic data storage.

Add automation, like an email follow-up, via GHL’s workflow builder.

Step 5: Save and Test

Click “Done” to embed the form in your funnel step.

Preview the page to ensure the form looks and functions as expected.

Test submissions to confirm data flows to your CRM or email list.

Pro Tip: Use GHL’s A/B testing (available on SaaS Pro plans) to test form variations, like CTA text or field order, to maximize conversions.

Example: A real estate agency I advised used the Inline Form Builder to create a “Free Home Valuation” form. By embedding it inline and automating lead follow-ups, they increased inquiries by 18% in a month.

Tips for Maximizing Conversions with Inline Forms

To get the most out of GHL’s Inline Form Builder, try these strategies:

Keep Forms Short: Limit fields to essentials (e.g., name, email) to reduce friction. A 2024 Formstack study found that forms with 3–5 fields convert 20% better than longer ones.

Match Your Brand: Use custom CSS to align form styles with your funnel’s design for a cohesive look.

Add Trust Signals: Place testimonials or badges near the form to boost credibility. A client added a “Trusted by 1,000+ Clients” badge, lifting submissions by 10%.

Test Triggers: Experiment with inline vs. pop-up forms to see what resonates. Inline forms work best for seamless UX, while pop-ups grab attention for lead magnets.

Monitor Analytics: Check GHL’s Stats tab to track form submissions and opt-in rates. Adjust based on data.

Common Pitfalls to Avoid

Don’t let these mistakes trip you up:

Overcomplicating Forms: Too many fields scare users away. Stick to what’s necessary.

Ignoring Mobile: Ensure forms are responsive, as 62% of web traffic is mobile in 2025 (Statista). Test on multiple devices.

Skipping Automation: Without workflows, leads may slip through. Set up auto-responders or CRM integration.

Neglecting Testing: Always A/B test form designs to find the sweet spot for conversions.

2025 Trends Enhancing GHL’s Inline Form Builder

GHL’s June 2025 update aligns with broader trends shaping funnel conversions:

AI Personalization: Pair the Inline Form Builder with GHL’s AI agent templates to personalize form fields based on user behavior

Mobile-First Design: The modal’s responsive design ensures forms look great on any device.

Automation Integration: Seamlessly connect forms to GHL’s workflows for instant lead nurturing.

Global Reach: New tax automation features make forms compliant for international audiences.

Quote: “GHL’s Inline Form Builder is a time-saver that lets marketers focus on strategy, not setup,” says Julian Mills, GHL consultant and workshop host.

GHL’s June 2025 Inline Form Builder is a powerhouse for supercharging funnel conversions. By streamlining form creation, enhancing UX, and offering robust customization, it empowers marketers to build high-converting funnels faster than ever. Whether you’re capturing leads, booking appointments, or selling products, this tool delivers results with less hassle.