GoHighLevel White Label: How to Offer GHL As Your Own SaaS without Coding

What If You Were Able To Sell Software Without Writing Any of It?

The majority of agencies invest countless hours of their life into earning money in exchange for the services offered. The more clients the agency has, the more hours the owner spends working.

But what if there was an opportunity to sell the software under your agency’s brand with its price and get recurring monthly revenue from all clients using it?

This becomes possible with the GoHighLevel white label. Moreover, you won’t have to write even a line of code and create anything. Just customize the most powerful marketing platform on the market and start selling it.

This is the way of earning $10k, $20k and even $50k per month with the help of your existing recurring revenue from services.

Let's find out how it works.

What Is a GoHighLevel White Label?

GoHighLevel white label is an option available within the GoHighLevel system which enables you to rebrand the whole platform to your name, logo, domain, color scheme, etc., and offer this solution to your customers as a unique SAAS product.

Your clients do not even know about the existence of GoHighLevel - they use your branded product, installed at your domain, and branded in any way you want. Your clients think that you made a special CRM platform especially for them.

The thing is that you actually use the GoHighLevel’s infrastructure but the product is fully your property.

This type of service is called GoHighLevel white label SAAS and it is one of the most profitable business models in the marketing industry right now.

How does the GHL SaaS Mode work?

GHL SaaS mode is the particular GoHighLevel functionality used for running the white-label reselling solution. It's a feature included in GoHighLevel's Agency Pro plan, giving you all tools necessary to start a full-fledged branded SaaS company.

With the help of SaaS mode, you unlock such opportunities:

• Your very own branded login portal with a custom domain

• Branded logo, colors, and name for the platform across the entire interface

• Integration with Stripe to charge customers automatically once a month

• Creation of pricing packages and sub-account limits

• Automatic onboarding of a client who buys one of your pricing packages

• Control at an agency level over what features each client gets access to

• Your very own branded mobile application (optional addon)

Once you set up GHL SaaS mode, the whole process works automatically. Your client pays you on your website, you make a sub-account for him, give him a login to your branded platform, and then bill him automatically each month.

How to Configure GoHighLevel White Label SaaS Step by Step

Step 1 - Upgrade to GoHighLevel Agency Pro Plan

It’s not possible to use GHL white label SaaS on any plan other than Agency Pro. So, if you’re using some other plans, it’s time to upgrade because the monthly cost is highly compensated by the continuous income earned from even a few SaaS customers.

Step 2 - Connect Custom Domain

Just go to Agency Settings → White Label Domain and then connect your custom domain for which your clients will be signing up. This would be your software domain, which would look something like app.funnelpandit.com.

After the connection, your GHL interface will load with that domain name.

Step 3 - Apply Your Branding

On Agency Settings, upload your logo, choose your brand colors, and provide your platform name. The branding will be featured on the login page, on the dashboard, in the emails sent to the clients, and on all pages visible to your clients.

It’s worth spending some extra time here - the branding is what makes this product feel premium to your clients.

Step 4 - Connect Stripe for Billing Automation

Head to Agency Settings > Stripe and connect your Stripe account. This will allow you to bill all your SaaS clients automatically on a monthly basis.

Once a client purchases your plan, Stripe charges them automatically once per month. Cancellations, upgrades, and failed payments are all automated for you.

Step 5 - Setup Your Pricing Tiers

On SaaS Configurator, set up the price plans that you want to offer. Typically, most agencies have two or three plans such as:

Starter Plan - Basic CRM, restricted contacts, essential automation services

Growth Plan - Automation, multiple channel communication service, and reports

Pro Plan - Includes all features, priority customer care, and access to White Label App.

Setup your price plans per month. You will be charged by GoHighLevel according to your wholesale base cost per sub-account. The difference between the cost that you charge from GHL is your margin, which depends on your positioning and varies from 3x to 10x.

Step 6 - Setup SaaS Funnel/Pricing Page

Your clients should have somewhere to learn about and buy your plans. Just design a basic pricing page or funnel inside GHL or your current website that includes all information about the plans offered, their features and buying button.

Once they make a payment through Stripe, their sub-account will be created automatically along with their login information into your branded SaaS product.

Step 7 - Import a Snapshot in Every New Sub-Account

A newly-created sub-account starts off as an empty account. Configure a setup that will automatically import a snapshot into every new sub-account so your client can start using the system right away.

This makes all the difference between a standard reselling GHL and a high-end SaaS product. Your clients who are seeing a fully functional system the minute they log in will definitely stay with you for many more months to come.

Step 8 - Customize Support and Onboarding

Choose how you’ll be supporting your SaaS clients. Some choices may include:

• Private forum or Facebook group for platform users

• Help documentation site customized to your brand

• Loom videos about your platform features

• Onboarding sessions done for you for higher-tier plan customers

The better onboarding you have, the lower your churn rate will be - and the latter is the one metric that matters in any SaaS business.

What to Charge for Your GHL White Label SaaS

Pricing depends on your niche, your positioning, and what you include in each plan. Here's a general framework most agencies use:

With just $197/month, 20 customers would bring in $3,940/month in MRR. With 50 customers at this price level, that’s nearly $10,000 MRR from software that you didn’t write!

GHL White Label SaaS Setup Checklist

Make sure that you check off these items before you launch your white labeled SaaS:

• Agency Pro plan activated

• Custom domain set up and working properly

• Logo, colors, and platform branding applied

• Stripe account set up and tested billing

• Two pricing plans set up in SaaS Configurator

• Pricing page or landing page live and generating leads

• Snapshot configured to auto-load for new sub-accounts

• Login flow tested end-to-end, including purchasing of services

• Customer welcome emails set up and working

• Support documents or customer onboarding system set up

• Cancellation and downgrade management in Stripe set up

Agency Service Model vs. GHL White Label SaaS Model

SaaS does not take away your income from the agency services. SaaS is an addition to this, providing you with regular income that doesn't require any additional effort.

Conclusion - You Don't Have to Develop Software in Order to Start Selling It

Thanks to the GoHighLevel white label, any agency owner can create their own branded SaaS without developing software, hiring developers, or creating their own platform.

Infrastructure is ready, features are ready - all you need is just to brand it and sell it.

Setting up SaaS mode in GoHighLevel takes only several hours - configure your domain, brand your SaaS, set up the Stripe, pricing plan, and automatic snapshot.

Once it's done, GHL SaaS mode takes care of everything else - billing clients, automating the onboarding process, and earning money while you sleep.

Agencies that succeed by selling GoHighLevel as SaaS do not necessarily have to be large and tech-savvy companies. These are the ones who set up GHL as SaaS, found its value proposition, and started signing clients.

👉 Ready to create your own branded SaaS with GoHighLevel white label? Get in touch with our experts and they will configure your entire SaaS mode in a few hours.

Frequently Asked Questions

Q1. Is it necessary to let my customers know they are using GoHighLevel if I go for white labeling?

No - once the complete white labeling process has been done for GoHighLevel, the customer will only see the name of your platform, your logo, and your domain name and nothing of GoHighLevel branding.

Q2. What is the monthly cost for each of my sub-accounts in GoHighLevel’s SaaS model?

It depends entirely on what you pay for GHL per sub-account in SaaS mode - GHL offers you a wholesale pricing per sub-account in the case of Agency Pro plan.

Q3. Am I able to configure GHL SaaS mode myself or do I need professional assistance?

You can do that on your own, although the process will be quicker and less troublesome with the help of an expert who specializes in setting up GHL SaaS mode.